
Mr. KOUAME LAMBERT KOUASSI
Senior Vice President
Ideas for Success
It is not the wind that determines your destination, but the orientation you give to your sail. The wind is the same for everyone.
Success Stories
KOUAME LAMBERT KOUASSI, Driving Destiny with A4S in Côte d'Ivoire
Setting the Sail: From Commercial Rep to Network Marketing Leader
Lambert Kouassi from Côte d'Ivoire, is a testament to the power of choice and conviction. Before finding his purpose with A4S, Lambert spent years as a Technical Sales Representative (Technico Commercial) for three major companies. His shift into Network Marketing (MLM) a decade ago began a search for the right vehicle.
His personal motto, a powerful quote from Jim Rohn, perfectly encapsulates his journey: « Ce n'est pas le vent qui décide de votre destination, c'est l'orientation que vous donnez à votre voile. Le vent est pareil pour tous. » (It is not the wind that determines your destination, but the orientation you give to your sail. The wind is the same for everyone.)
The Motivation: Why A4S Stood Out
Lambert was immediately drawn to the A4S opportunity for four compelling reasons:
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Integrity and Trust: The seriousness of the company and its founder.
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Product Efficacy: The proven effectiveness of A4S products in the agricultural sector.
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Financial Viability: The clear profitability of the business model.
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Market Scope: The sheer size and importance of the global agricultural market.
The Key to Success: Building Community and Leadership
Lambert identifies four essential factors that fueled his rapid success:
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Passion: His deep passion for using MLM to enrich multitudes of people.
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Community Building: Forming and preparing a dedicated community (Mondal1) for MLM since 2021.
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Strategic Communication: Maintaining strong communication to continually inform, train, and coach his leaders and team.
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Duplication: Successfully duplicating his MLM philosophy and Leadership throughout his community.
A Legacy of Impact: How A4S Has Transformed His Life
A4S has been a profoundly life-changing experience for Lambert, providing:
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Financial Security: Achieving financial security.
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Fulfillment: The joy and fulfillment of excelling and succeeding in the career he loves most.
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Stability: The assurance of a stable and profitable business that will continue to generate wealth for his family for years to come, even after he is gone.
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Daily Joy: The daily satisfaction of helping farmers, networkers, and traders positively transform their financial lives.
Lambert concludes by offering his gratitude: "We thank our CEO Mr Niti Sawangsap for this extraordinary opportunity!"
Advice for the Aspiring: Lambert's Four Pillars of Wisdom
For anyone just starting out or looking to succeed in this field, Lambert shares his principal advice:
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Get Trained: Abandon the illusion of getting rich quick in MLM without understanding it. Train yourself in MLM, as it is a real profession like any other.
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Lead to Serve: Forge a strong leadership style aimed at helping others succeed. This is the key, because helping others succeed in MLM is helping yourself.
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Dream Big: Live for a great dream or ambition that will keep the fire lit within you. Without the drive to use MLM to achieve something grand, you will quit at the first difficulty.
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Protect Your Assets: Protect your business, your product, and the company. Never allow anyone to discredit them, as they are your source of financial prosperity and fulfillment.
A Guide to Achieving Success in the A4S Business.
Sep 2025
Senior Vice President
Jul 2025
Vice President
Mar 2025
Assistant Vice President
Mar 2025
Senior Director
Dec 2024
Director
Aug 2024
Manager
Jun 2024
Supervisor
May 2024
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